Power BI Interview Questions For Freshers
The rising need for organizations to make decisions based on
data has increased the demand for competent professionals who can use business
intelligence tools such as Power BI effectively. Power BI is a strong analytics
service that helps users to visualize data and share insights with their
organizations. In this chapter, we are going to learn some basic questions
about Power BI asked in the interview for freshers. All these questions address
the most significant concepts, functionalities, and benefits of Power BI,
creating an excellent ground for understanding this versatile tool.
- What
is Power BI?
Power BI is a business analytics service that provides
interactive visualizations and business intelligence capabilities. It allows
users to create reports and dashboards from various data sources, facilitating
data-driven decision-making within organizations.
- Why
should we use Power BI?
Power BI offers several advantages, including user-friendly
interfaces, robust data visualization capabilities, integration with other
Microsoft products, and the ability to handle large datasets efficiently. This
makes it an ideal choice for businesses looking to enhance their data analysis
processes.
- Difference
between Power BI and Tableau
Both tools are used for data visualization, but Power BI is
more integrated with Microsoft products, making it easier for users
in Microsoft environments. Tableau offers more advanced visualization
options and is often preferred for complex analytics tasks.
For further details on Microsoft-related courses including Power BI, you can
explore our Microsoft Training page.
- Difference
between Power Query and Power Pivot
Power Query is used for data extraction and transformation,
allowing users to clean and shape their data before analysis. Power Pivot, on
the other hand, is focused on data modeling and allows users to create
relationships between different datasets.
- What
is Power BI Desktop?
Power BI Desktop is a free application that allows users to
create reports and dashboards by connecting to various data sources. It
provides tools for data modeling, visualization, and report design.
- What
is Power Pivot?
Power Pivot is an Excel add-in that allows users to perform
powerful data analysis and create sophisticated data models. It enables users
to work with large datasets efficiently using in-memory technology.
- What
is Power Query?
Power Query is a data connection technology that enables
users to discover, connect, combine, and refine data across a wide variety of
sources. It simplifies the process of preparing data for analysis.
- Describe
the components of Microsoft’s self-service BI solution?
Microsoft’s self-service BI solution includes components
like Power BI Desktop for report creation, Power Query for data preparation,
Power Pivot for modeling, and Power BI Service for sharing reports online.
- What
is self-service BI?
Self-service BI empowers end-users to access and analyze
data independently without relying on IT departments. It allows users to create
reports and dashboards tailored to their specific needs.
- What
is DAX?
DAX (Data Analysis Expressions) is a formula language used
in Power BI for creating custom calculations in reports. It includes functions
for filtering, aggregating, and manipulating data.
- What
are Filters in Power BI?
Filters in Power BI allow users to limit the data displayed
in reports or visuals based on specific criteria. They can be applied at
various levels: visual-level, page-level, or report-level.
- What
are Custom Visuals in Power BI?
Custom visuals are user-created visualizations that can be
imported into Power BI reports. They extend the standard set of visuals
available in Power BI by providing unique ways to display data.
- What
is GetData in Power BI?
GetData is a feature in Power BI that allows users to
connect to various data sources such as databases, Excel files, web services,
and more. It serves as the starting point for importing data into the
application.
- Mention
some advantages of Power BI?
Advantages include ease of use, integration with other
Microsoft tools (like Excel), real-time dashboard updates, extensive
visualization options, and strong community support.
- List
out some drawbacks/limitations of using Power BI?
Limitations include restrictions on dataset size (for free
versions), dependency on internet connectivity for cloud features, potential
performance issues with very large datasets, and limited customization options
compared to some competitors.
- What
are some differences in data modeling between Power BI Desktop and Power
Pivot for Excel?
While both tools allow for creating relationships between
tables and building models, Power BI Desktop supports more advanced features
like direct query connections and real-time collaboration through the cloud.
- Name
the different connectivity modes available in Power BI?
The main connectivity modes are:
- Import
Mode: Data is imported into the model.
- DirectQuery
Mode: Queries are sent directly to the source database.
- Live
Connection: A direct connection to an Analysis Services model or Azure
Analysis Services.
- What
are the various types of refresh options provided in Power BI?
Refresh options include:
- Manual
Refresh: Users refresh datasets manually.
- Scheduled
Refresh: Automatic refresh at specified intervals.
- DirectQuery:
Real-time querying of live databases without needing refreshes.
- What
are the different types of data sources you can connect to in Power BI?
Users can connect to a wide range of sources including SQL
Server databases, Excel files, cloud services (like Azure), web APIs,
SharePoint lists, and many more.
- What
is a dashboard in Power BI?
A dashboard is a single-page interface that displays key
metrics through visualizations from multiple reports. It provides a high-level
overview of performance indicators at a glance.
- Explain
how relationships are defined in Power BI Desktop?
Relationships can be defined manually by specifying primary
and foreign keys or automatically through the model's auto-detect feature which
identifies relationships based on matching column names.
- Can
you have more than one functional relationship between two tables in a
Power Pivot data model?
No, only one active relationship can exist between two
tables at any time; however, multiple inactive relationships can be defined
which can be activated using DAX functions like USERELATIONSHIP.
- Can
you have a table in the model which does not have any relationship with
other tables?
Yes, it’s possible to have standalone tables without
relationships; they can still be used within measures or calculations but won't
interact with other tables' filters or context.
- What
is the CALCULATE function in DAX?
CALCULATE modifies the filter context applied to a
calculation by evaluating an expression under new filter conditions specified
by additional arguments.
- How
do you connect to data in Power BI?
Users connect to data by selecting "Get Data" from
the Home tab in Power BI Desktop. They then choose their desired source type
(e.g., Excel file or SQL database) and follow prompts to establish the
connection.
- How
do you publish a report in Power BI?
Reports created in Power BI Desktop can be published
directly to the Power BI Service by clicking on the "Publish" button
found on the Home ribbon after signing into your account.
- What
is a calculated column in Power BI?
A calculated column adds new column values based on DAX
formulas applied row by row within a table during data load or refresh
processes.
- What
is a measure in Power BI?
A measure performs calculations on aggregated values
dynamically based on filters applied within reports; they are recalculated
based on user interactions with visuals.
- What
is a Fact Table and Dimension Table in Power BI?
A Fact Table contains quantitative data (metrics) for
analysis while Dimension Tables contain descriptive attributes related to facts
(like time periods or product categories).
- What
are the rules regarding Dimension Tables?
Dimension Tables should contain unique values as primary
keys; they should also be denormalized where possible to optimize performance
during queries.
- How
do you connect a Fact Table and a Dimension Table in Power BI?
Connections are made by establishing relationships based on
common fields (keys) such as foreign keys from Fact Tables pointing back to
primary keys in Dimension Tables.
- What
are the different languages used in Power BI?
The primary languages include DAX for calculations within
models and M language used within queries for transforming raw data during
import processes via Power Query.
- What
is the easiest method to navigate in Power BI?
The easiest navigation method involves using bookmarks for
quick access between views or utilizing drill-through features within reports
for detailed insights into specific metrics.
Power BI Interview Questions For Intermediate Level
As professionals go through their career, they might be
expected to possess a deeper understanding of Power BI, including knowing its
"inner workings" and capacity. This includes not only knowing the
basic features but being aware of more advanced features, data modeling
techniques, and best practices in report creation and data analysis. In the
following sections, we will discuss some intermediate-level questions that have
more to do with the intricacies of Power BI. These questions are aimed at
assessing a candidate's ability to effectively use Power BI in a professional
setting, touching on data storage, security, relationships, and performance
optimization.
- Where
is data stored in Power BI?
Data in Power BI can be stored in several ways depending on
the version being used. In Power BI Desktop, data is stored in an internal
model using a highly optimized columnar storage format. For users of Power BI
Service, datasets are stored in Microsoft Azure, allowing for cloud-based
accessibility and collaboration.
- What
is row-level security?
Row-level security (RLS) in Power BI restricts data access
at the row level based on user roles. This means that different users can see
different data within the same report or dashboard, ensuring that sensitive
information is only visible to authorized individuals.
- Why
should you apply general formatting to Power BI data?
General formatting of Power BI data enhances report
readability and consistency. It facilitates stakeholders to view visualizations
fast and understand the insights without any confusion caused due to different
formats, thereby enhancing the overall experience of the users.
- What
are the different views available in Power BI Desktop?
Power BI Desktop offers three main views:
- Report
View: For designing and building reports.
- Data
View: To inspect and analyze the underlying dataset.
- Model
View: For managing relationships between tables and visualizing the data
model structure.
- What
are the various versions of Power BI?
There are three main versions of Power BI:
- Power
BI Desktop: A free version for creating reports and dashboards.
- Power
BI Pro: A paid version that allows sharing, collaboration, and more
extensive features.
- Power
BI Premium: Offers enhanced performance, larger storage capacities, and
advanced features for enterprise-level deployments.
- Explain
the building blocks of Microsoft Power BI?
The building blocks of Microsoft Power BI include:
- Datasets:
The data sources imported into Power BI.
- Reports:
Collections of visuals based on datasets.
- Dashboards:
Single-page summaries created from multiple reports.
- Workspaces:
Collaborative environments for managing content and sharing insights
among users.
- What
are the critical components of the Power BI toolkit?
The critical components of the Power BI toolkit include:
- Power
Query: For data extraction and transformation.
- Power
Pivot: For data modeling and creating relationships.
- DAX
(Data Analysis Expressions): A formula language for calculations.
- Power
BI Service: The online platform for sharing and collaboration.
- What
do you mean by the content pack?
A content pack in Power BI is a pre-packaged collection of
related dashboards, reports, datasets, and Excel files that can be shared with
users. Content packs can be created by organizations or sourced from
third-party providers to facilitate easy access to common analytics resources.
- Define
bi-directional cross filtering?
Bi-directional cross filtering allows filters to flow both
ways between related tables in a data model. This means that when a filter is
applied to one table, it affects related tables as well, enabling more dynamic
interactions within visualizations.
- What
are the three fundamental concepts of DAX?
The three fundamental concepts of DAX are:
- Filter
Context: The set of filters applied to a calculation based on user
selections or report filters.
- Row
Context: The context of a single row when performing calculations across
tables.
- Evaluation
Context: The combination of filter context and row context that
determines how DAX formulas are evaluated.
- Why
and how would you use a custom visual file?
Custom visual files can be used in Power BI to enhance
visualizations beyond standard options. Users can import these visuals from
external sources or create their own using tools like TypeScript or D3.js to
meet specific analytical needs or provide unique insights.
- What
are some familiar sources for data in the Get Data menu in Power BI?
Common sources available in the Get Data menu include:
- Excel
files
- SQL
Server databases
- SharePoint
lists
- Online
services (like Google Analytics)
- Web
APIs
- What
are the categories of data types?
Data types in Power BI include:
- Text:
For string values.
- Number:
For integer or decimal values.
- Boolean:
For true/false values.
- Date/Time:
For date and time values.
- Name
some commonly used tasks in the Query Editor?
Common tasks performed in Query Editor include:
- Data
transformation (e.g., merging, appending queries).
- Cleaning
data (e.g., removing duplicates, filtering rows).
- Changing
data types for columns.
- Creating
calculated columns based on existing data.
- What
do you mean by grouping?
Grouping in Power BI refers to consolidating rows based on
shared attributes to summarize data. This allows users to aggregate values
(like sums or averages) for categories within a dataset, making it easier to
analyze trends and patterns.
- Explain
responsive slicers in Power BI?
Responsive slicers adjust their size and layout dynamically
based on the available space within a report. This feature enhances user
interaction by ensuring that slicers remain accessible and visually appealing
across different screen sizes and devices.
- What
is query folding in Power BI?
Query folding refers to the ability of Power Query to push
transformations back to the source database rather than processing them within
Power BI itself. This optimizes performance by leveraging the database's
capabilities for handling large datasets efficiently.
- What
is "M language"?
M language is a functional programming language used in
Power Query for data manipulation and transformation tasks. It allows users to
write complex queries for importing, shaping, and cleaning data before loading
it into Power BI.
- Can
you give an example of a DAX function?
An example of a DAX function is SUM(), which calculates
the total sum of a column's values. For instance, Total Sales =
SUM(Sales[SalesAmount]) computes the total sales amount from the Sales
table.
- Explain
the difference between a calculated column and a measure?
A calculated column is computed during data load and stored
within the model as part of the table; it evaluates row-by-row. A measure
calculates results dynamically based on filters applied during report
interactions, providing aggregated results across rows.
- Which
gives better performance: Calculated columns or measures?
Generally, measures provide better performance compared to
calculated columns because they are computed at query time rather than during
data load. Measures also reduce memory usage since they do not increase model
size like calculated columns do.
- What
are the different types of relationships in Power BI?
The different types of relationships include:
- One-to-One
(1:1): Each record in one table corresponds to one record in another
table.
- One-to-Many
(1:N): One record from one table relates to multiple records in another
table.
- Many-to-Many
(N:N): Records from both tables can relate to multiple records from each
other.
- How
do you create relationships in Power BI?
Relationships can be created by navigating to the Model view
in Power BI Desktop and dragging lines between fields that represent keys in
related tables. Alternatively, users can define relationships through the
"Manage Relationships" dialog box by specifying primary and foreign
keys.
- Can
you have a table in the model which does not have any relationship with
other tables?
Yes, it is possible to have standalone tables without
relationships with other tables; these tables can still be used within measures
or calculations but won't interact with other tables' filters or context.
- What
are the different types of joins in Power BI and their uses?
Power BI supports several join types:
- Inner
Join: Returns only matching rows from both tables.
- Left
Join: Returns all rows from the left table and matching rows from the
right table; non-matching rows will have nulls.
- Right
Join: Returns all rows from the right table with matching rows from the
left; non-matching rows will have nulls.
- Full
Outer Join: Returns all rows when there is a match in either left or
right table records.
- What
are the major differences between Power BI and Excel?
Key differences include:
- Data
Visualization: Power BI offers advanced visualization options compared to
Excel's basic charts.
- Data
Capacity: Power BI handles larger datasets more efficiently than Excel's
limitations.
- Collaboration:
Power BI facilitates real-time collaboration through its cloud service
while Excel primarily focuses on individual use unless integrated with
SharePoint or similar tools.
- Explain
the difference between Power BI Desktop and Power BI Service?
Power BI Desktop is a desktop application used for creating
reports and dashboards offline, while Power BI Service is an online platform
that enables sharing, collaboration, and real-time updates of reports created
with Desktop. The Service also supports cloud storage options.
- What
is a Power BI workspace?
A workspace in Power BI is a collaborative environment where
users can create, manage, and share reports, dashboards, datasets, and other
resources with team members or stakeholders within an organization.
- How
do you optimize Power BI reports for performance?
To optimize reports for performance:
- Limit
dataset size by removing unnecessary columns or rows.
- Use
measures instead of calculated columns where possible.
- Minimize
visuals on each report page to reduce rendering time.
- Implement
query folding where applicable when using DirectQuery mode.
- What
is the difference between a slicer and a filter in Power BI?
A slicer is a visual element that allows users to select
values directly on reports for filtering data interactively; it provides an
intuitive way to segment information visually. Filters apply more broadly at
visual-level, page-level, or report-level without direct interaction through
visuals.
- Explain
the difference between SUM and SUMX in DAX?
SUM() calculates total values directly from a specified
column across all rows without any additional context. In
contrast, SUMX() evaluates an expression over a table row-by-row
before summing up results; it's useful when calculations involve multiple
columns or require context-specific evaluations.
- What
is the purpose of time intelligence functions in Power BI?
Time intelligence functions allow users to perform
calculations based on dates effectively—enabling comparisons over time periods
such as year-to-date totals or previous year comparisons easily within DAX
formulas.
- What
is a Semantic Model?
A Semantic Model defines how data elements relate within
databases or datasets while providing business logic through measures,
hierarchies, metadata definitions etc., facilitating easier understanding and
analysis by end-users without needing deep technical knowledge about underlying
structures.
Power BI Interview Questions for Experienced
As professionals move into higher career brackets, it will
be expected to have in-depth knowledge about the Power BI capabilities and the
nuances of the Power BI functionalities available. That should not only get
them comfortable to use the application but also skilled in the areas of best
data modeling, optimizing performance, and report design. In this section, we
will look at a set of questions targeting experienced candidates with complex
scenarios and deeper insights into Power BI. These questions are designed to
test the candidate's expertise and practical knowledge, pointing out their
capability to use Power BI effectively in a professional environment.
- What
are the major differences between visual-level, page-level, and
report-level filters in Power BI?
- Visual-Level
Filters: These filters apply to individual visualizations, allowing users
to control what data is displayed in specific charts or graphs. They do
not affect other visuals on the report page.
- Page-Level
Filters: These filters affect all visuals on a single report page,
providing a cohesive view of data that meets specific criteria across
multiple visuals.
- Report-Level
Filters: These filters apply to all pages within a report, ensuring that
the same filter criteria are consistently applied throughout the entire
report.
- List
the most common techniques for data shaping?
Common data shaping techniques include:
- Filtering
Rows: Removing unnecessary data based on specific criteria.
- Changing
Data Types: Ensuring each column has the correct data type for analysis.
- Merging
Queries: Combining data from multiple sources into a single dataset.
- Grouping
Data: Aggregating data based on shared attributes to summarize
information.
- How
is the Schedule Refresh feature designed to work?
The Schedule Refresh feature allows users to automate the
updating of datasets in Power BI Service at specified intervals. Users can set
up refresh schedules based on their needs (e.g., daily, weekly) to ensure that
reports and dashboards reflect the most current data without manual
intervention.
- What
information is needed to create a map in Power Map?
To create a map in Power Map, you need:
- Geographic
data (like addresses, cities, or coordinates) to plot locations
accurately.
- Data
fields that represent values or metrics to visualize (e.g., sales
figures).
- A
clear understanding of how you want to represent this data visually
(e.g., heat maps or clustered points).
- Which
in-memory analytics engine does Power Pivot use?
Power Pivot uses the VertiPaq engine, which is an in-memory
analytics engine designed for fast data compression and retrieval. This engine
enables efficient querying and processing of large datasets within Excel and
Power BI.
- Mention
important components of SSAS?
Important components of SQL Server Analysis Services (SSAS)
include:
- Data
Models: Structures that define how data is organized and related.
- Cubes:
Multi-dimensional structures that allow for efficient querying and
analysis of data.
- Dimensions
and Measures: Dimensions provide context (e.g., time, geography), while
measures are quantitative values used for analysis (e.g., sales amounts).
- Data
Mining: Tools for discovering patterns and insights from large datasets.
- What
are the three fundamental concepts of DAX?
The three fundamental concepts of DAX (Data Analysis
Expressions) are:
- Filter
Context: The set of filters applied to a calculation based on user
interactions or report filters.
- Row
Context: The context of a single row when performing calculations across
tables.
- Evaluation
Context: The combination of filter context and row context that
determines how DAX formulas are evaluated.
- Name
the variety of Power BI Formats?
Power BI supports various formats including:
- PBIX
files: Used for Power BI Desktop reports.
- PBIT
files: Template files for reports without data.
- Power
BI Service dashboards and reports, which are stored online for sharing
and collaboration.
- What
are the different stages in the working of Power BI?
The different stages include:
- Data
Preparation: Importing and transforming raw data using Power Query.
- Data
Modeling: Creating relationships between datasets using Power Pivot.
- Report
Creation: Designing reports with visuals in Power BI Desktop.
- Publishing
and Sharing: Uploading reports to Power BI Service for collaboration and
distribution.
- Which
professionals use Power BI the most?
Professionals who commonly use Power BI include:
- Business
analysts who need to visualize data insights.
- Power
BI Data analysts (Data Analysts) responsible for reporting and
dashboard creation.
- IT
professionals who manage data governance and security.
- Executives
seeking high-level metrics for decision-making.
- What
is the advanced editor?
The Advanced Editor in Power BI allows users to write or
modify M code directly for queries. This feature provides greater control over
data transformations beyond what is available through the standard UI, enabling
complex query definitions.
- What
gateways does Power BI have and why should you use them?
Power BI offers two types of gateways:
- Personal
Gateway: For individual users to refresh on-premises datasets without
needing IT support; ideal for personal use cases.
- Enterprise
Gateway: For organizations needing centralized management of scheduled
refreshes across multiple users; it supports larger-scale deployments
with enhanced security.
- Mention
some applications of Power BI?
Applications of Power BI include:
- Sales
performance analysis dashboards.
- Financial
reporting and forecasting tools.
- Marketing
campaign performance tracking.
- Operational
reporting for supply chain management.
- How
can you depict a story in Power BI?
You can depict a story in Power BI by using a combination of
visuals that guide viewers through insights step-by-step. This includes using
narrative text boxes, sequential visuals, and interactive elements like
drill-throughs to engage users with the data effectively.
- What
are KPIs in Power BI?
Key Performance Indicators (KPIs) in Power BI are metrics
used to evaluate success against defined objectives. They provide visual
representations of performance against targets, often displayed as colored
indicators (green, yellow, red) based on thresholds set by users.
- What
is a Slicer?
A slicer is a visual element in Power BI that allows users
to filter data interactively within reports. It provides an intuitive way to
segment information by selecting specific categories or values directly from
the report interface.
- Explain
Power BI Designer?
Power BI Designer is a free desktop application that
consolidates essential tools like Power Query, Power Pivot, and visualizations
into one interface. It allows users to build reports offline before uploading
them to the Power BI Service for sharing.
- How
do you reshape data in Power BI?
Data can be reshaped in Power BI using features within Power
Query such as filtering rows, changing column types, merging queries,
pivoting/unpivoting columns, or grouping data based on specific attributes.
- What
is the difference between a star schema and a snowflake schema in data
modeling?
A star schema involves a central fact table directly
connected to dimension tables, making queries easier but likely redundant. On
the other hand, a snowflake schema normalizes dimension tables into multiple
related tables that tend to have reduced redundancy but make queries more
complex.
- What
is the USERELATIONSHIP function in DAX?
The USERELATIONSHIP function in DAX allows users to specify
which relationship between two tables should be used when calculating measures.
This is particularly useful when there are multiple relationships between two
tables but only one can be active at any time.
- How
do you handle many-to-many relationships in Power BI?
Many-to-many relationships can be handled by creating bridge
tables that connect two tables indirectly. This involves creating an
intermediary table that contains unique values from both related tables,
allowing for effective filtering and aggregation.
- What
is the difference between VALUES and DISTINCT in DAX?
Both VALUES and DISTINCT return unique values from a column;
however, VALUES also returns blank values if they exist within the column while
DISTINCT does not. VALUES is often used when needing context-aware results
based on filter context.
- What
is the purpose of the CROSSFILTER function in DAX?
The CROSSFILTER function changes how filters propagate
between two related tables during calculations. It allows users to specify
whether filtering should be unidirectional or bidirectional when evaluating
measures involving relationships.
- How
do you manage dynamic data updates in Power BI?
Dynamic data updates can be managed through scheduled
refreshes set up in the Power BI Service or by using DirectQuery mode which
allows real-time querying against live databases without needing manual
refreshes.
- Explain
Row Context and Filter Context?
Row context refers to the current row being evaluated during
calculations within DAX formulas; it’s automatically applied when iterating
over rows. Filter context refers to filters applied from slicers or other
visuals that affect what rows are considered during calculations.
- What
is the difference between ‘Append Query’ and ‘Merge Query’ in Power BI?
'Append Query' combines rows from two or more tables into
one table vertically (stacking), while 'Merge Query' combines columns from two
tables horizontally based on matching keys (joining). Append is used when
datasets have similar structures; merge is used when datasets contain related
information.
- How
do you compare last year’s numbers to this year’s numbers in Power BI?
You can compare last year’s numbers to this year’s numbers
by creating measures using DAX functions
like SAMEPERIODLASTYEAR() or PREVIOUSYEAR() along with time
intelligence functions that allow easy year-over-year analysis within your
reports.
- What
is the purpose of the ‘What If’ parameter in Power BI?
The ‘What If’ parameter allows users to create scenarios by
changing input values dynamically within reports. This feature enables
stakeholders to visualize potential outcomes based on varying assumptions or
conditions without altering underlying datasets directly.
- What
is a Power BI App?
A Power BI App is a packaged collection of related
dashboards and reports published together for easier distribution among users
within an organization. Apps provide a streamlined way for teams to access
relevant insights without navigating through individual reports.
- What
are dataflows in Power BI and some of their benefits?
Dataflows allow users to create reusable ETL processes
within the cloud-based environment of Power BI Service. Benefits include
centralized management of transformation logic, improved collaboration across
teams, and streamlined access to cleaned datasets across multiple reports.
- What
is Fabric?
Fabric refers to Microsoft's unified analytics platform
designed for seamless integration across various analytics services including
Azure Data Factory, Azure Synapse Analytics, and others. It aims to simplify
workflows by providing an end-to-end solution for managing analytics processes.
- What
is OneLake Data Hub?
OneLake Data Hub is the centralized repository, in fact,
designed for vast amounts of structured and unstructured data, spread across a
variety of services, within a single, cohesive ecosystem that offers easier
access and integration between multiple analytics tools and provides robust
governance features.
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